In the summer of 2011, friends of founder Marisa Wu had opened an organic produce stand in Far Rockaway beach and couldn’t find a locally made taffy. Marisa jumped at the chance to put her own spin on the chewy nostalgic sweet... and it was love at first pull! She wanted this taffy to be different so she decided to use natural flavorings like real vanilla beans, fruit purees, spices and large-grain sea salt. The candy came out flavorful and creamy like a milkshake with a distinct salt crystal crunch. To Marisa’s surprise, she soon discovered that Salty Road was the first and only taffy maker in New York City! She has come a long way from hand-pulling in a tiny Brooklyn apartment but still gets just as excited crafting new flavors as she did the very first batch.