Massa Organics was born out of the desire to grow organic rice within a business framework that allowed them to control the sale and prices of the food they grew.  Starting in the early 2000s, Greg Massa and his wife, Raquel Krach, have slowly grown their farm from a small patch of organic rice to an integrated farm with an almond orchard, pigs, wheat and hay (for crops rotation), and sheep.  Greg and Raquel are former tropical ecologists who returned to the farm.  They view their farm as part of a functioning ecosystem and look at each crop in relation to how it will complement the farming system.