FINE & RAW was started in a Williamsburg, Brooklyn artist loft by Daniel Sklaar, who making raw chocolate in small batches and sharing them with friends. The company has grown based on the premise of producing organic, unparalleled quality chocolate, and a shear love of the chocolate making process. FINE & RAW uses coconut sugar specifically for its slight hint of caramel that enhances the rich, deep flavors of cacao. They source their cacao beans directly from cacao farmers alongside non-profit partners, resulting in better than fair trade wages for farmers and assistance in developing programs such as organic farming.