As avid supporters of the Paleo lifestyle and parents to gluten free children, founder Steven Friedman’s family has had a clean and healthy diet for years. However, they were consistently disappointed with the lack of tasty Paleo and gluten free baked goods on the market. While on a family vacation they were introduced to cassava flour and its power to make outstanding bread, bagels, chips, and more. After endless research and lots of inspiration, their Pagel (a Paleo friendly bagel) was born! It was love at first taste for their friends and family who encouraged them to turn this awesome product into a business.