As avid supporters of the Paleo lifestyle and parents to
gluten free children, founder Steven Friedman’s family has had a clean and
healthy diet for years. However, they were consistently disappointed with the
lack of tasty Paleo and gluten free baked goods on the market. While on a
family vacation they were introduced to cassava flour and its power to make
outstanding bread, bagels, chips, and more. After endless research and lots of
inspiration, their Pagel (a Paleo friendly bagel) was born! It was love at
first taste for their friends and family who encouraged them to turn this awesome
product into a business.